Coffee is one of the most consumed beverages in the world. Its industry undergoes a constant globalization process that develops new trends and consumer consumption habits. We examine the most relevant data in the market across three regions of the world: The Middle East, North America, and Europe.
In summary, coffee markets in the Middle East, North America and Europe share common characteristics, such as the preference for specialty coffee and the growing demand of coffee grown sustainably and ethically. However, there are also significant differences in terms of flavor preferences, related innovations and price. Understanding these characteristics allows knowing the opportunities these regions offer the market first hand in the future.
¹ Innova Markets Insight, Category Review, Coffee, November 2022.
² Euromonitor international datagraphics 2022
³ Euromonitor international datagraphics 2008 – 2027