Have you ever, while enjoying your morning coffee, wondered, “Who planted this bean?” Today, we want to shine a spotlight on the more than 556,000 families across Colombia who grow the world’s finest coffee, and hear how they feel about being part of Buencafé.
Colombia is synonymous with coffee. Behind every cup bearing the “100% Colombian Coffee” seal are thousands of stories, hardworking farming hands, and generations devoted to cultivating—expertly—one of the country’s most iconic products.
In this article, we bring together the voices of those at the very origin of it all: Colombian coffee growers, the protagonists of a value chain that brings the best of our land to tables in more than 60 countries through freeze-dried coffee.
Buencafé is the company of Colombian coffee growers—a brand that represents innovation in the coffee industry and a global leader in the production and commercialization of 100% Colombian freeze-dried coffee.
Through a refined freeze-drying process, it preserves the coffee’s aroma, flavor, and quality, keeping intact the essence of beans grown in the country’s mountains.
This process not only allows high-quality coffee to reach more places around the world, but also strengthens the Colombian coffee value chain, directly benefiting coffee growers, as 100% of Buencafé’s profits are reinvested in them.
This creates a sustainable model in which innovation, research, and good agricultural practices are constant. Here are their reflections after visiting our facilities in Chinchiná, Caldas.
Sandra Quiroga, a coffee grower from the village of El Cairo in the municipality of Génova, Quindío, says:
“Visiting Buencafé becomes a truly important learning experience. I was completely unaware of the process carried out here with coffee, and I see that everything is fully utilized. What I personally take away is that all of this is aimed at enhancing the coffee’s flavor for different palates.”
Among other things, she also emphasized the importance of involving younger generations in the world of coffee so that this tradition continues and 100% Colombian coffee remains globally sought after.
Along the same lines, Laura Velasco, a coffee grower from Montenegro, also in Quindío, believes that young people must not allow our heritage and global symbol—coffee—to be lost. On the contrary, we must elevate our culture and identity.
“It is a source of pride to see how Buencafé values not only the buying and selling process, but also the harvesting and everything behind it.”
For Euclides Tirida Plata, a coffee grower from the village of Juan Curí in the municipality of El Páramo, Santander, it brings peace of mind to sow, care for, and harvest knowing that:
“Buencafé is a company that takes and elevates the coffee we harvest with our own hands—those of our children and our families—to the international stage.”
When you choose Buencafé—a 100% Colombian freeze-dried coffee—as your everyday coffee or as the partner for your emerging coffee brand, you are choosing a product made exceptional through effort and tradition, It is a coffee that supports rural development, drives innovation in the coffee industry, and strengthens the connection between the countryside and the consumer.
Buencafé is a company that not only transforms green coffee beans into 100% Colombian freeze-dried coffee—it transforms stories and lives across many regions of Colombia.
Buencafé will showcase the best 100% Colombian freeze-dried coffee at PLMA “World of Private Label” 2026 in Amsterdam, strengthening its global presence and representing more than 556,000 coffee-growing families.
Let’s celebrate International Workers’ Day with the aroma of 100% Colombian coffee. Behind every sip, there is a dedicated and persevering worker.
Buencafé reaffirms its commitment to sustainability, highlighting how 100% Colombian freeze-dried coffee supports environmental care and the work of over 556,000 coffee-growing families.
