THE GROWING DEMAND FOR PRIVATE LABEL PREMIUM INSTANT COFFEE

Over the last few years, the instant coffee sector has undergone a seismic shift. Once considered an inferior product by many, premium instant coffee has enjoyed a meteoric rise in popularity in recent years. This has been led, in part, by third wave coffee consumers demanding quality and flavor rather than low prices and convenience.

Our private label service for premium instant coffee caters to this new audience. By working with Buencafé, retailers can supply an innovative new product, differentiate their brand, benefit from direct business relationships, ensure supplier transparency, and customize their coffee offering for a whole range of markets.

To learn more, we spoke to Buencafé’s Sales Director for North America, Federico Gómez. Read on to see what he said about the growth of the premium instant coffee market, and how a private label partnership with Buencafé could benefit your business.

A New Wave of Demand for Premium Instant Coffee in 2020

The premium instant coffee is growing at an incredible rate. For millions of people worldwide, instant coffee has become a beverage of choice as lockdown measures around the world have meant consumers are drinking more coffee at home than ever before.

But even before the pandemic, the future for instant coffee was bright. According to figures from ResearchAndMarkets.com, the sector was set to grow at a compound annual growth rate (CAGR) of 6.21% between 2019 and 2024.

It’s not just western consumers who have taken to instant coffee, either. While North America holds the largest market share in the sector, reports from leading market research companies indicate that the Asia Pacific region has the fastest growing number of instant coffee consumers. While this region has historically been known for tea consumption, instant coffee’s rise in countries such as India has boosted sales in the region.

Federico adds that the impact of Covid-19 on coffee shops has pushed consumers to experiment with new ways of making coffee at home. “People have tried our premium instant coffees and never looked back,” he says.

“It’s a versatile, high-quality product available at an affordable price, which makes it an attractive option for trendsetters in today’s coffee market.”

To adapt to an ever-increasing demand for quality among coffee consumers, retail clients in Canada, Mexico, and the US have leveraged our private label services to expand their portfolio, and offer value to a wider range of consumers as a result.

We have also seen a developing interest in premium instant coffees among small-to-medium enterprises (SMEs). In particular, the market has been popular among specialty coffee shops and roasters in North America, many of whom are looking for a secure supply of high-quality instant coffee.

Furthermore, our teams in Colombia as well as those in leading coffee-consuming countries have been able to quickly adapt to the impact of Covid-19. As a result, our premium freeze-dried coffee has always been available, regardless of limitations or delays elsewhere in the coffee sector.

The Benefits of Our Private Label Coffee Service

Our portfolio of private label freeze-dried coffee products gives retailers the opportunity to scale up their business by offering sustainably-produced, high-quality instant coffee under their own brand. Our service takes the hassle out of putting together a branded coffee product to save customers both time and money.

But it isn’t just about convenience; the instant coffee we provide is also recognized for its excellent quality as well as the fact that it drives positive social impact at origin. Our coffee is produced from 100% Colombian arabica beans, and the farmers we source from benefit from Buencafé’s profits.

After we source our coffee, we’re then responsible for everything from roasting and packaging to branding and shipping the final product to our clients.

“We manage the entire process,” Federico says. “This gives us a major competitive advantage, as it allows us to shorten the supply chain, thus reducing costs and ensuring

There’s no doubt that the demand for premium instant coffee is on the rise. Our forecasts for 2021 are incredibly positive, and sales only seem set to grow as consumers continue to look for quality coffee they can easily prepare at home.

At Buencafé, we prioritise the happiness of our clients and their customers. Our private label service allows us to deliver innovative, tailor-made instant coffee solutions to retail customers that will boost your brand, extend your reach, and keep your customers coming back.

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Fairtrade

At Buencafé we produce socially responsible products contributing to the improvement of the quality of life for coffee producers, guaranteeing fair prices, good working conditions and a sustainable environment.

Ministerio de Agricultura y Desarrollo Rural | Alimento ecológico

Buencafé garantiza que el café verde se produce, siguiendo prácticas que protegen el medio ambiente de acuerdo con las reglamentaciones de cada país (europea CE 834/2007 & CE 889/2008, americana NOP, Japonesa JAS, inglesa Soil Association, colombiana resolución 00187 y coreana), lo que significa su carácter orgánico inicial.

Comunicado de nuestra directora

En Buencafé hemos sido conscientes de la sostenibilidad desde nuestro nacimiento, cuando el término apenas empezaba a tomar fuerza en el mundo.

En sus 49 años de historia, la fábrica ha tenido cuatro ampliaciones (1983, 1997, 2008 y 2019), ha actualizado y perfeccionado la tecnología de sus procesos productivos, ha elevado su producción diversificado e innovando el portafolio de productos, ha expandido sus fronteras comerciales y ha alcanzado altos reconocimientos y certificaciones nacionales e internacionales, tanto a nivel de sus productos como de los sistemas de gestión de calidad, inocuidad, gestión ambiental, seguridad y salud en el trabajo, entre otras. Buencafé fue la primera empresa de Colombia en certificarse en la ISO 14001 y hoy cuenta con 25 certificaciones.

La apuesta de Buencafé hoy es consolidar la sostenibilidad en cada iniciativa que proponemos, desde la fórmula de creación de valor sostenible en los tres aspectos esenciales: económico, social y ambiental.

“Vivir el optimismo como una fuerza transformadora para crear valor sostenible en el mundo del café” es el propósito superior que guía el trabajo diario de todos los que conformamos el equipo de Buencafé. Ese es el centro de nuestra cultura, de nuestras decisiones, de nuestra estrategia, de nuestro estilo, de nuestras conversaciones y relaciones, y así queremos inspirar a otros multiplicando nuestro impacto en todo lo que hacemos.

Los invito a conocer nuestra ruta de la sostenibilidad.

BASC

With the BASC certification, we assure our clients and control entities of the confidence and security in our production chain, and in our overseeing and controlling of the production, packaging, and transportation processes of our product against illicit trafficking.

BRC British Retail Consortium

Supported in GFSI systems, recognized internationally, we produce safe, authentic and high-quality food products satisfying the needs of our clients and markets.

IFS

Our risk-based focus allows production of safe and high-quality products offering confidence and recognition for our clients.

GMP

Estamos certificados en buenas prácticas GMP garantizando la integridad del proceso de fabricación de alimentos y su conformidad con los reglamentos de seguridad alimentaria para Buencafé

ISO 22000

Our safety system is based on the analysis of hazards and critical control points (APPCC), always incorporating Good Manufacturing Practices.

ISO 9001

We offer reliable products to our clients, complying with the highest quality standards with which our products are processed by committed, responsible and highly trained personnel.

ISO 14001

We guarantee that our product is processed with ecological conscientiousness, conserving the environment and natural resources.

ISO 45001

At Buencafé we utilize work practices that continually reduce risks, always taking into account the safety of those we work with.

Colombian Coffee

The Colombian Coffee logo with its distinctive triangle is symbolic of the Colombian coffee producer who works hard, produces a quality product, does things right, and brings an authentic product to market.

United States Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the United States market.

Halal

We satisfy the needs of Muslim consumers with the continuous and consistent production of Halal products.

European Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the European market.

South Korean Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the South Korean market.

Colombian Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Colombian market. At Buencafé we utilize green coffee which complies with the productive practices that protect the environment in accordance with Colombian regulations.

Mexican Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Mexican market.

NONGMO

With the NON GMO Project certificate, we offer our clients the guarantee that our products are not genetically modified at any point during processing from seed to market.

Taiwanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Taiwanese market.

Colombian Coffee

We utilize the geographic indication as a guaranty of origin guaranteeing the authenticity of the product and complying with the quality standards of Colombian coffee. In 2007, Colombian coffee was recognized by the European Union Commission as a protected geographical product. In 2013 the Swiss government conferred that same protection to Colombian Coffee.

Denomination of origin

We utilize a certificate of origin for 100% Colombian coffee. This seal is used to highlight the quality recognized in Colombian coffee

Kosher

We satisfy the needs of the Jewish community with the continuous and consistent production of Kosher products.

Japanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Japanese market.

Rainforest

We support sustainable agriculture via sourcing and the transformation of Rainforest certified coffee.