Six New Trends In Hot Drinks for 2023

February 23, 2023

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With dynamism returning into consumers’ lives, the hot drinks industry has experienced significant changes. According to the EuroMonitor International December 2022 report, inflation will turn stagflation in 2023 without returning to pre-pandemic levels and even though lockdowns and quarantines have ended, people are still spending much more time at home than they did before the pandemic.

In the following article we will explain the six main trends that will shape 2023. Some of them have been developing for a few years and others have recently emerged creating new opportunities.

1. Relief Spending 

The boom of premium products is here to stay. Changes in lifestyle during the pandemic and increases in coffee prices1 in cafés have pushed consumers to consume at home and choose products that offer smaller quantities without losing the premium aspect (primarily with high-quality, convenience products).
This feeling of splurging has given consumers a brief sense of joy, including a feeling of victory. As a result, making high-quality coffee at home has become a ritual. In short, the industry must continue developing a premium portfolio for 2023.

2. Health Deciphered and Detailed Labels 

It’s no secret that the evolution of product and nutritional value labels are becoming more important in day-to-day life. The use of nutritional indicators has become an important tool that allows consumers to stay aware of the nutritional profile of all the products they consume as part of their diets.
Consumers are more and more demanding and conscientious in their search for products that are healthy for them. This is the starting point for any strategy to improve public health based on the great quantity of ultra-processed food in the market, making coffee a great choice in the hot drinks industry.

In some cases, this also addresses other concerns thanks to a strong tendency for products labeled “plant-based,” “low in sugar,” “organic,” and “fair trade,” among others. As with most hot drinks, coffee fits perfectly in this trend thanks to its versatility and antioxidant properties.

3. Positively Imperfect  

The new manner of relating to clients has forced companies to become more transparent with their stakeholders. A few years ago businesses referenced the good decisions they made for environmentally friendly processes and societies. However, today that’s not enough. Companies have started to show their mistakes and failures as a strategy to bring their clients closer by showing their imperfections.

The most communicated data by companies that have decided to adopt this practice is related to water and energy consumption, and CO2 emissions. The hot drinks industry is not unaffiliated to this new reality, new relationship manners and transparency will lead the market.

4
. Persistent Inflationary Pressures

Inflation has affected consumers as much as producers. With price increases, organizations have had to look for innovative processes that allow them to remain open and also remain profitable. Likewise, consumers have shown that they have budgetary restrictions, which, adding to the habits developed during the pandemic, have made them move strongly towards the consumption of premium products that can be quickly prepared at home.
That ‘s why instant and ready to be consumed products will be the norm for the next few years.

5. The Path to Tomorrow – Sustainability

Companies in food sectors are looking to be in equilibrium with the environment and their production processes, product development, selection of raw material or the creation of packaging. Businesses are increasingly adopting environmental policies to reduce their carbon footprint and are committed to causes. Additionally consumers are expecting companies to commit to those causes, according to EuroMonitor 2022, in a survey more than 60% of consumers affirmed to be concerned about the impact their daily activities and habits have on the environment.

In terms of development and product, businesses increasingly invest more money in the creation of biodegradable or compostable packaging for their clients to be assured that the products they’re consuming are environmentally friendly (click here to see our environmentally friendly packaging). It is undeniable that many of these clients are willing to pay more for these products knowing that they are investing in responsible manufacturing.

6. The Glory of the Intestines – Functional Products

Intestinal microorganisms have the potential to be the change factor for how consumers manage their lives. Intestinal health is key to achieving integral wellbeing. The future will be centered on understanding the potential of the ingredients to intestinal health.

According to InnovaMarkets 2022, since 2017 new plant-based products launches grew 42% annually evidencing the priority consumers give to  the nutritional source of products. This is an additional indicator that, from pre-cooked foods to gourmet gastronomy, people are looking for benefits that plant-based products can offer. This type of diet has grown in popularity around the world and its market is increasingly large.

Previously, functional products were spoken of in very general terms. Today we see articles where this functionality is focused on the digestive system where plant-based products have become key, in addition to products that have prebiotic, probiotic, etc. Opportunity is made for hot drinks, mixes of coffee and functional ingredients are suitable for consumers taking care of their health.

In conclusion, these latest trends are an engine behind consumption and amplification that, thanks to digital media, are being replicated beyond specialized sectors, permeating the day-to-day lives of consumers. And hot coffee is one of the favorite products around the world that fits into these trends.

Source of data: December 2022 EuroMonitor International Report “World Market for Hot Drinks”

 

1 An average increase of 11% from 2021 to 2022 (Euromonitor International, 2022)

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We satisfy the needs of Muslim consumers with the continuous and consistent production of Halal products.

Ministerio de Agricultura y Desarrollo Rural | Alimento ecológico

Buencafé garantiza que el café verde se produce, siguiendo prácticas que protegen el medio ambiente de acuerdo con las reglamentaciones de cada país (europea CE 834/2007 & CE 889/2008, americana NOP, Japonesa JAS, inglesa Soil Association, colombiana resolución 00187 y coreana), lo que significa su carácter orgánico inicial.

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En Buencafé hemos sido conscientes de la sostenibilidad desde nuestro nacimiento, cuando el término apenas empezaba a tomar fuerza en el mundo.

En sus 49 años de historia, la fábrica ha tenido cuatro ampliaciones (1983, 1997, 2008 y 2019), ha actualizado y perfeccionado la tecnología de sus procesos productivos, ha elevado su producción diversificado e innovando el portafolio de productos, ha expandido sus fronteras comerciales y ha alcanzado altos reconocimientos y certificaciones nacionales e internacionales, tanto a nivel de sus productos como de los sistemas de gestión de calidad, inocuidad, gestión ambiental, seguridad y salud en el trabajo, entre otras. Buencafé fue la primera empresa de Colombia en certificarse en la ISO 14001 y hoy cuenta con 25 certificaciones.

La apuesta de Buencafé hoy es consolidar la sostenibilidad en cada iniciativa que proponemos, desde la fórmula de creación de valor sostenible en los tres aspectos esenciales: económico, social y ambiental.

“Vivir el optimismo como una fuerza transformadora para crear valor sostenible en el mundo del café” es el propósito superior que guía el trabajo diario de todos los que conformamos el equipo de Buencafé. Ese es el centro de nuestra cultura, de nuestras decisiones, de nuestra estrategia, de nuestro estilo, de nuestras conversaciones y relaciones, y así queremos inspirar a otros multiplicando nuestro impacto en todo lo que hacemos.

Los invito a conocer nuestra ruta de la sostenibilidad.

GMP

Estamos certificados en buenas prácticas GMP garantizando la integridad del proceso de fabricación de alimentos y su conformidad con los reglamentos de seguridad alimentaria para Buencafé

Letter from our Director

At Buencafé we have been conscious of sustainability since our beginning, when the term had just begun to be mentioned in the world.  

Over our 49-year history, the factory has had four expansions (1983, 1997, 2008 and 2019). The technology behind production processes has been updated and perfected. Production has increased, diversifying and innovating the product portfolio andour commercial scope has expanded. We’ve achieved national and international certifications for our products and for our quality, safety, environmental management, and occupational health and safety management systems, among others. Buencafé was the first Colombian business certified in ISO 14001 and nowadays has 25 different certifications.

The commitment today is consolidating sustainability in each and every initiative we propose, tackling the creation of sustainable value in the three essential pillars: economic, social and environmental.

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BASC

With the BASC certification, we assure our clients and control entities of the confidence and security in our production chain, and in our overseeing and controlling of the production, packaging, and transportation processes of our product against illicit trafficking.

BRC British Retail Consortium

Supported in GFSI systems, recognized internationally, we produce safe, authentic and high-quality food products satisfying the needs of our clients and markets.

IFS

Our risk-based focus allows production of safe and high-quality products offering confidence and recognition for our clients.

ISO 22000

Our safety system is based on the analysis of hazards and critical control points (APPCC), always incorporating Good Manufacturing Practices.

ISO 9001

We offer reliable products to our clients, complying with the highest quality standards with which our products are processed by committed, responsible and highly trained personnel.

ISO 14001

We guarantee that our product is processed with ecological conscientiousness, conserving the environment and natural resources.

ISO 45001

At Buencafé we utilize work practices that continually reduce risks, always taking into account the safety of those we work with.

Fairtrade

At Buencafé we produce socially responsible products contributing to the improvement of the quality of life for coffee producers, guaranteeing fair prices, good working conditions and a sustainable environment.

Rainforest

We support sustainable agriculture via sourcing and the transformation of Rainforest certified coffee.

PATHWAYS THAT CONNECT
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ROADS FOR A FUTURE

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Access

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Create access roads for the transportation of families, communities and coffee to population centers.

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SOWING TOMORROW

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Camila Carmona Villegas

WOMEN COFFEE GROWERS SOWING SUSTAINABILITY BY REFORESTING WATERSHED

Women

Leadership

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Unite women around leadership equity, sustainability and
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native species trees for the reforestation of watersheds.

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5,000 units blocks.
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European Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the European market.

Taiwanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Taiwanese market.

South Korean Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the South Korean market.

Mexican Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Mexican market.

Colombian Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Colombian market. At Buencafé we utilize green coffee which complies with the productive practices that protect the environment in accordance with Colombian regulations.

Colombian Coffee

We utilize the geographic indication as a guaranty of origin guaranteeing the authenticity of the product and complying with the quality standards of Colombian coffee. In 2007, Colombian coffee was recognized by the European Union Commission as a protected geographical product. In 2013 the Swiss government conferred that same protection to Colombian Coffee.

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We utilize a certificate of origin for 100% Colombian coffee. This seal is used to highlight the quality recognized in Colombian coffee

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Japanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Japanese market.

United States Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the United States market.

Colombian Coffee

The Colombian Coffee logo with its distinctive triangle is symbolic of the Colombian coffee producer who works hard, produces a quality product, does things right, and brings an authentic product to market.

TEACHING FOR PROSPERITY

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ACADEMY BUENCAFÉ

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ACTIONS THAT FEED AND ENSURE
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Luis Felipe Camargo Bonza

ZERO HUNGER

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Delivery of seeds and animals, food safety booklet and training for the management of orchards on their land and animal husbandry.

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DROPS OF LIFE FOR THE COUNTRYSIDE

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Gerardo Carvajal Bedoya

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Water

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WATER FOR CHILDREN - SCHOOL’S FILTERS

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