This has been an excellent year for Buencafé, the company of Colombian coffee growers. The results obtained in 2024 are the reflection of an increasingly broad and diverse coffee market, both nationally and internationally. However, they are also the fruit of the tireless effort of Buencafé and of all those involved in its processes, who work day by day to deliver excellence and quality in each cup. For this reason, 100% of this year’s profits will be reinvested in agriculture and coffee growing in Colombia, according to Mauricio Trujillo, manager of the company.
This new record is based on two fundamental pillars: the exploration of new markets and innovation. This year, Buendía, Buencafé’s flagship brand, began to be sold in the United States, Spain and China, marking the beginning of an international expansion that will continue in 2025. In addition, the launching of products such as Buendía Late and coffee yogurt has been a breath of fresh air that opens the door to a younger public that is looking for new ways to enjoy coffee.
For Mauricio Trujillo, this is the path that the company should follow in the coming year. This is what he expressed when he affirmed that “For the coming year we have plans to continue growing in sales, conquering new markets and the focus is Asia and, within Asia, China is our main objective because it is a country of 1,400 million inhabitants that drink tea, but each time they drink more coffee and Colombian coffee is very well perceived. We already have clients in China, but the objective is to continue growing this world market”.
As for the domestic market, the outlook is also very positive for Buencafé, which remains the preferred brand of premium freeze-dried coffee in Colombia. According to Trujillo, Buendía continues to be “the number one brand in decaffeinated coffee and also in flavored coffee” in the country. This is possible thanks to the constant effort of Buencafé to demonstrate to the Colombian consumer that the coffee produced here is of the highest quality, a product of which we should feel proud, both for producing and consuming it.
In 2025, Buencafé has plans to bring new products to markets where it already has a presence, such as Ecuador. The company knows that this new sales record also responds to its commitment to innovation, growth and, above all, to sustainability and the continuous improvement of conditions for the practice of coffee growing in Colombia. This new year, Buencafé will continue to bet on a wider, more diverse and dynamic coffee market, with the goal of continuing to consolidate itself as a reference at a regional and global level.
Read the full story at: https://www.contextoganadero.com/agricultura/buencafe-logra-record-en-ventas-y-utilidad-se-reinvierte-en-la-caficultura
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