Buencafé, a brand of the National Federation of Coffee Growers of Colombia, will participate in the NCA Convention 2026, taking place from March 12 to 14 in Tampa, Florida.
This event is considered one of the most important gatherings in the global coffee industry and will bring together leaders, producers, exporters, roasters, and experts from across the sector and around the world.
Buencafé’s presence at this event reaffirms Colombia’s commitment to quality, innovation, and the global projection of 100% Colombian freeze-dried coffee, recognized worldwide for its flavor, aroma, and origin.
Organized by the National Coffee Association (NCA), the convention brings together between 700 and 800 industry professionals each year, including leading companies across the entire coffee value chain: from producers and exporters to brands, retailers, and technology manufacturers serving the industry.
Throughout the event, participants will explore analyses on consumer trends, innovation, the global economy, and the evolution of the coffee market, along with specialized sessions on topics such as coffee price management, new beverage categories, and emerging technologies for the sector.
In this context, Buencafé’s participation will highlight the value of Colombia’s finest coffee, produced by more than 556,000 coffee-growing families who are members of the National Federation of Coffee Growers and who have positioned the country as a global benchmark for quality.
The NCA Convention 2026 program is designed to address the topics shaping both the present and future of the coffee industry, with a focus on strategic networking, market data and consumer trends, coffee market economics, and technological innovation.
Featured sessions include “Navigating an Unprecedented Economy,” which examines the global economic outlook, and “Coffee Pricing Risk Management,” focused on strategies for managing coffee price volatility. Additional panels will explore emerging trends such as the growth of cold coffee and functional beverages, as well as the impact of artificial intelligence and automation on coffee businesses.
During the event, attendees will also receive a preview of the “National Coffee Data Trends 2026” report, considered one of the most important studies on coffee consumption and market behavior in the United States.
The convention will also feature special activities such as Coffee Gives Back, a community service initiative; networking receptions and exhibitions; the traditional NCA Awards Luncheon; social events and local experiences in Tampa; and the NCA 5K Walk/Run charity race, which supports causes connected to the coffee sector.
Every product made with 100% Colombian coffee reflects the excellence of the work carried out by hundreds of thousands of coffee growers throughout the country. From Colombia’s coffee-growing mountains, their dedication and expertise have helped build a global reputation based on quality, tradition, and innovation.
Along this path, Buencafé has positioned itself as an international benchmark in the production of 100% Colombian freeze-dried coffee, a technology that preserves the sensory characteristics of coffee while allowing the essence of Colombia’s finest coffee to reach consumers in more than 60 countries.
Participation in events such as the NCA Convention represents an opportunity to strengthen commercial relationships, generate new business opportunities, and continue adding value to 100% Colombian coffee, which is enjoyed every day in more corners of the world.
Celebrate National Coffee Day by discovering 10 reasons why 100% Colombian freeze-dried coffee represents quality, innovation, and authentic Colombian flavor.
Do you want to venture into the premium coffee market? Discover the 5 simple steps to launch your own 100% Colombian coffee brand hand in hand with Buencafé, without the need to own a farm or a production plant.
Celebrate football’s biggest stage with 100% Colombian freeze-dried coffee, a symbol of national pride that unites Colombians and represents the work of more than 556,000 coffee-growing families.
