2022 Tendencies for the Consumption of Instant Coffee around the World

Chinchiná, Colombia, January 31, 2022

Apropos of the International Day of the Consumer, March 15th, here’s what’s happening in the world of instant coffee.

Despite just about everything stopping during the past two years due to the Covid-19 pandemic, the consumption of coffee around the world has remained dynamic and active, adapting to new developments and consumer desires. Of course, it’s been the consumer who’s learned to handle the frequent changes in the availability of products such as packaging due to the different crises in raw materials, supply chains, and logistics. This consumer flexibility has prompted creating new formats and new products and motivated companies to innovate to be able to offer their products, as began to be seen in 2022.

The pandemic also brought about preferences for vending machines and RTD coffee beverages, which from 2015 to 2021 grew by approximately 13%, and is projected to continue growing by 2% annually over the next five years. This is driving biosecurity measures and technological experiences.

Practical preferences are also being seen in the increase in the consumption of instant coffee (over the last five years it’s increased by 8.7% around the world, according to Euromonitor). Consumers are more informed than ever and have a more discerning palate, which means they will demand quality in flavor and product origin, certified raw materials, and the use of plant origin and functional ingredients, which provide added value to the coffee they consume.

The packaging esthetic and the materials used must also reflect good product characteristics with colors and graphic applications that connect with the consumers’ current interests. This esthetic must stay current with the tendencies that move among conscientious consumption, the sophistication that high quality evokes, and the necessity to be energized consuming the product.

According to Euromonitor, for 2026 expect to see the volume consumption of instant coffee increase around the world by 9.4%, Korea, Japan, Mexico, and China being the key markets.

In concert with these tendencies, Buencafé offers the savoir faire of a coffee country. This is synonymous with quality and puts us in a unique position to capitalize on different market possibilities. The most important elements of the Buencafé savoir faire is having environmentally and socially certified products of origin, our good production practices, and the return generated for the coffee-producing community.

The 100% Colombian coffee seal – the most recognized logo in the United States – continues to be a sign of the cooperative work of coffee producers. In the global freeze-dried coffee segment, Buencafé – the coffee-producers company – holds 6% of the world market.

About Buencafé Freeze-Dried of Colombia

Since 1973, he National Federation of Colombian Coffee Growers, operates one of the largest and most sophisticated freeze-dried coffee processing plants in the world: Buencafé Freeze-Dried of Colombia. This facility, unique in the country, produces 24 million cups of coffee daily, exports to approximately 40 countries, and reaches 60 markets, conquering new palates for Colombian coffee. One hundred percent of Buencafé’s profits are directed to the benefit of the coffee producer. If you would like to contact us to learn more, click here: https://www.buencafe.com/contact-us/

 

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Fairtrade

At Buencafé we produce socially responsible products contributing to the improvement of the quality of life for coffee producers, guaranteeing fair prices, good working conditions and a sustainable environment.

Ministerio de Agricultura y Desarrollo Rural | Alimento ecológico

Buencafé garantiza que el café verde se produce, siguiendo prácticas que protegen el medio ambiente de acuerdo con las reglamentaciones de cada país (europea CE 834/2007 & CE 889/2008, americana NOP, Japonesa JAS, inglesa Soil Association, colombiana resolución 00187 y coreana), lo que significa su carácter orgánico inicial.

Comunicado de nuestra directora

En Buencafé hemos sido conscientes de la sostenibilidad desde nuestro nacimiento, cuando el término apenas empezaba a tomar fuerza en el mundo.

En sus 49 años de historia, la fábrica ha tenido cuatro ampliaciones (1983, 1997, 2008 y 2019), ha actualizado y perfeccionado la tecnología de sus procesos productivos, ha elevado su producción diversificado e innovando el portafolio de productos, ha expandido sus fronteras comerciales y ha alcanzado altos reconocimientos y certificaciones nacionales e internacionales, tanto a nivel de sus productos como de los sistemas de gestión de calidad, inocuidad, gestión ambiental, seguridad y salud en el trabajo, entre otras. Buencafé fue la primera empresa de Colombia en certificarse en la ISO 14001 y hoy cuenta con 25 certificaciones.

La apuesta de Buencafé hoy es consolidar la sostenibilidad en cada iniciativa que proponemos, desde la fórmula de creación de valor sostenible en los tres aspectos esenciales: económico, social y ambiental.

“Vivir el optimismo como una fuerza transformadora para crear valor sostenible en el mundo del café” es el propósito superior que guía el trabajo diario de todos los que conformamos el equipo de Buencafé. Ese es el centro de nuestra cultura, de nuestras decisiones, de nuestra estrategia, de nuestro estilo, de nuestras conversaciones y relaciones, y así queremos inspirar a otros multiplicando nuestro impacto en todo lo que hacemos.

Los invito a conocer nuestra ruta de la sostenibilidad.

BASC

With the BASC certification, we assure our clients and control entities of the confidence and security in our production chain, and in our overseeing and controlling of the production, packaging, and transportation processes of our product against illicit trafficking.

BRC British Retail Consortium

Supported in GFSI systems, recognized internationally, we produce safe, authentic and high-quality food products satisfying the needs of our clients and markets.

IFS

Our risk-based focus allows production of safe and high-quality products offering confidence and recognition for our clients.

GMP

Estamos certificados en buenas prácticas GMP garantizando la integridad del proceso de fabricación de alimentos y su conformidad con los reglamentos de seguridad alimentaria para Buencafé

ISO 22000

Our safety system is based on the analysis of hazards and critical control points (APPCC), always incorporating Good Manufacturing Practices.

ISO 9001

We offer reliable products to our clients, complying with the highest quality standards with which our products are processed by committed, responsible and highly trained personnel.

ISO 14001

We guarantee that our product is processed with ecological conscientiousness, conserving the environment and natural resources.

ISO 45001

At Buencafé we utilize work practices that continually reduce risks, always taking into account the safety of those we work with.

Colombian Coffee

The Colombian Coffee logo with its distinctive triangle is symbolic of the Colombian coffee producer who works hard, produces a quality product, does things right, and brings an authentic product to market.

United States Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the United States market.

Halal

We satisfy the needs of Muslim consumers with the continuous and consistent production of Halal products.

European Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the European market.

South Korean Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the South Korean market.

Colombian Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Colombian market. At Buencafé we utilize green coffee which complies with the productive practices that protect the environment in accordance with Colombian regulations.

Mexican Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Mexican market.

NONGMO

With the NON GMO Project certificate, we offer our clients the guarantee that our products are not genetically modified at any point during processing from seed to market.

Taiwanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Taiwanese market.

Colombian Coffee

We utilize the geographic indication as a guaranty of origin guaranteeing the authenticity of the product and complying with the quality standards of Colombian coffee. In 2007, Colombian coffee was recognized by the European Union Commission as a protected geographical product. In 2013 the Swiss government conferred that same protection to Colombian Coffee.

Denomination of origin

We utilize a certificate of origin for 100% Colombian coffee. This seal is used to highlight the quality recognized in Colombian coffee

Kosher

We satisfy the needs of the Jewish community with the continuous and consistent production of Kosher products.

Japanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Japanese market.

Rainforest

We support sustainable agriculture via sourcing and the transformation of Rainforest certified coffee.