2022 Tendencies for the Consumption of Instant Coffee around the World

March 24, 2022

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Chinchiná, Colombia, January 31, 2022

Apropos of the International Day of the Consumer, March 15th, here’s what’s happening in the world of instant coffee.

Despite just about everything stopping during the past two years due to the Covid-19 pandemic, the consumption of coffee around the world has remained dynamic and active, adapting to new developments and consumer desires. Of course, it’s been the consumer who’s learned to handle the frequent changes in the availability of products such as packaging due to the different crises in raw materials, supply chains, and logistics. This consumer flexibility has prompted creating new formats and new products and motivated companies to innovate to be able to offer their products, as began to be seen in 2022.

The pandemic also brought about preferences for vending machines and RTD coffee beverages, which from 2015 to 2021 grew by approximately 13%, and is projected to continue growing by 2% annually over the next five years. This is driving biosecurity measures and technological experiences.

Practical preferences are also being seen in the increase in the consumption of instant coffee (over the last five years it’s increased by 8.7% around the world, according to Euromonitor). Consumers are more informed than ever and have a more discerning palate, which means they will demand quality in flavor and product origin, certified raw materials, and the use of plant origin and functional ingredients, which provide added value to the coffee they consume.

The packaging esthetic and the materials used must also reflect good product characteristics with colors and graphic applications that connect with the consumers’ current interests. This esthetic must stay current with the tendencies that move among conscientious consumption, the sophistication that high quality evokes, and the necessity to be energized consuming the product.

According to Euromonitor, for 2026 expect to see the volume consumption of instant coffee increase around the world by 9.4%, Korea, Japan, Mexico, and China being the key markets.

In concert with these tendencies, Buencafé offers the savoir faire of a coffee country. This is synonymous with quality and puts us in a unique position to capitalize on different market possibilities. The most important elements of the Buencafé savoir faire is having environmentally and socially certified products of origin, our good production practices, and the return generated for the coffee-producing community.

The 100% Colombian coffee seal – the most recognized logo in the United States – continues to be a sign of the cooperative work of coffee producers. In the global freeze-dried coffee segment, Buencafé – the coffee-producers company – holds 6% of the world market.

About Buencafé Freeze-Dried of Colombia

Since 1973, he National Federation of Colombian Coffee Growers, operates one of the largest and most sophisticated freeze-dried coffee processing plants in the world: Buencafé Freeze-Dried of Colombia. This facility, unique in the country, produces 24 million cups of coffee daily, exports to approximately 40 countries, and reaches 60 markets, conquering new palates for Colombian coffee. One hundred percent of Buencafé’s profits are directed to the benefit of the coffee producer. If you would like to contact us to learn more, click here: https://www.buencafe.com/contact-us/

 

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Colombian Coffee

The Colombian Coffee logo with its distinctive triangle is symbolic of the Colombian coffee producer who works hard, produces a quality product, does things right, and brings an authentic product to market.

Halal

We satisfy the needs of Muslim consumers with the continuous and consistent production of Halal products.

BASC

With the BASC certification, we assure our clients and control entities of the confidence and security in our production chain, and in our overseeing and controlling of the production, packaging, and transportation processes of our product against illicit trafficking.

BRC British Retail Consortium

Supported in GFSI systems, recognized internationally, we produce safe, authentic and high-quality food products satisfying the needs of our clients and markets.

IFS

Our risk-based focus allows production of safe and high-quality products offering confidence and recognition for our clients.

ISO 22000

Our safety system is based on the analysis of hazards and critical control points (APPCC), always incorporating Good Manufacturing Practices.

ISO 9001

We offer reliable products to our clients, complying with the highest quality standards with which our products are processed by committed, responsible and highly trained personnel.

ISO 14001

We guarantee that our product is processed with ecological conscientiousness, conserving the environment and natural resources.

ISO 45001

At Buencafé we utilize work practices that continually reduce risks, always taking into account the safety of those we work with.

Fairtrade

At Buencafé we produce socially responsible products contributing to the improvement of the quality of life for coffee producers, guaranteeing fair prices, good working conditions and a sustainable environment.

Rainforest

We support sustainable agriculture via sourcing and the transformation of Rainforest certified coffee.

NONGMO

With the NON GMO Project certificate, we offer our clients the guarantee that our products are not genetically modified at any point during processing from seed to market.

United States Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the United States market.

European Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the European market.

Taiwanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Taiwanese market.

South Korean Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the South Korean market.

Mexican Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Mexican market.

Colombian Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Colombian market. At Buencafé we utilize green coffee which complies with the productive practices that protect the environment in accordance with Colombian regulations.

Colombian Coffee

We utilize the geographic indication as a guaranty of origin guaranteeing the authenticity of the product and complying with the quality standards of Colombian coffee. In 2007, Colombian coffee was recognized by the European Union Commission as a protected geographical product. In 2013 the Swiss government conferred that same protection to Colombian Coffee.

Denomination of origin

We utilize a certificate of origin for 100% Colombian coffee. This seal is used to highlight the quality recognized in Colombian coffee

Kosher

We satisfy the needs of the Jewish community with the continuous and consistent production of Kosher products.

Japanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Japanese market.

Letter from our Director

At Buencafé we have been conscious of sustainability since our beginning, when the term had just begun to be mentioned in the world.  

Over our 49-year history, the factory has had four expansions (1983, 1997, 2008 and 2019). The technology behind production processes has been updated and perfected. Production has increased, diversifying and innovating the product portfolio andour commercial scope has expanded. We’ve achieved national and international certifications for our products and for our quality, safety, environmental management, and occupational health and safety management systems, among others. Buencafé was the first Colombian business certified in ISO 14001 and nowadays has 25 different certifications.

The commitment today is consolidating sustainability in each and every initiative we propose, tackling the creation of sustainable value in the three essential pillars: economic, social and environmental.

“Living optimism as a transformative force to create sustainable value in the world of coffee” is the highest goal that guides our daily actions. Is the center of our culture, our decisions, our strategy, our style, our conversations and relationships. Is how we  inspire others and multiply the impact of everything we do.

I invite you to learn about our sustainability path.