Chinchiná, Colombia, January 31, 2022
Apropos of the International Day of the Consumer, March 15th, here’s what’s happening in the world of instant coffee.
Despite just about everything stopping during the past two years due to the Covid-19 pandemic, the consumption of coffee around the world has remained dynamic and active, adapting to new developments and consumer desires. Of course, it’s been the consumer who’s learned to handle the frequent changes in the availability of products such as packaging due to the different crises in raw materials, supply chains, and logistics. This consumer flexibility has prompted creating new formats and new products and motivated companies to innovate to be able to offer their products, as began to be seen in 2022.
The pandemic also brought about preferences for vending machines and RTD coffee beverages, which from 2015 to 2021 grew by approximately 13%, and is projected to continue growing by 2% annually over the next five years. This is driving biosecurity measures and technological experiences.
Practical preferences are also being seen in the increase in the consumption of instant coffee (over the last five years it’s increased by 8.7% around the world, according to Euromonitor). Consumers are more informed than ever and have a more discerning palate, which means they will demand quality in flavor and product origin, certified raw materials, and the use of plant origin and functional ingredients, which provide added value to the coffee they consume.
The packaging esthetic and the materials used must also reflect good product characteristics with colors and graphic applications that connect with the consumers’ current interests. This esthetic must stay current with the tendencies that move among conscientious consumption, the sophistication that high quality evokes, and the necessity to be energized consuming the product.
According to Euromonitor, for 2026 expect to see the volume consumption of instant coffee increase around the world by 9.4%, Korea, Japan, Mexico, and China being the key markets.
In concert with these tendencies, Buencafé offers the savoir faire of a coffee country. This is synonymous with quality and puts us in a unique position to capitalize on different market possibilities. The most important elements of the Buencafé savoir faire is having environmentally and socially certified products of origin, our good production practices, and the return generated for the coffee-producing community.
The 100% Colombian coffee seal – the most recognized logo in the United States – continues to be a sign of the cooperative work of coffee producers. In the global freeze-dried coffee segment, Buencafé – the coffee-producers company – holds 6% of the world market.
About Buencafé Freeze-Dried of Colombia
Since 1973, he National Federation of Colombian Coffee Growers, operates one of the largest and most sophisticated freeze-dried coffee processing plants in the world: Buencafé Freeze-Dried of Colombia. This facility, unique in the country, produces 24 million cups of coffee daily, exports to approximately 40 countries, and reaches 60 markets, conquering new palates for Colombian coffee. One hundred percent of Buencafé’s profits are directed to the benefit of the coffee producer. If you would like to contact us to learn more, click here: https://www.buencafe.com/contact-us/
