{"id":26288,"date":"2023-10-19T18:40:24","date_gmt":"2023-10-19T23:40:24","guid":{"rendered":"https:\/\/buencafe.com\/?p=26288"},"modified":"2023-10-23T15:38:02","modified_gmt":"2023-10-23T20:38:02","slug":"comercializacion-del-cafe-e-importancia-del-mercado-chino-para-buencafe","status":"publish","type":"post","link":"https:\/\/www.buencafe.com\/es\/coffee-commercialization-and-importance-of-the-chinese-market-for-buencafe\/","title":{"rendered":"Comercializaci\u00f3n de caf\u00e9 e importancia del mercado Chino para Buencaf\u00e9"},"content":{"rendered":"
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Comercializaci\u00f3n de caf\u00e9 e importancia del mercado Chino para Buencaf\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  1. \u00a0\u00a0Generalidades de Mercado Chino<\/b><\/li><\/ol>

    China ha experimentado un crecimiento y expansi\u00f3n constante en el consumo de caf\u00e9 en los \u00faltimos a\u00f1os. Aunque tradicionalmente el t\u00e9 y las mezclas 3 en 1 han sido las bebidas calientes preferidas, el caf\u00e9 est\u00e1 ganando popularidad, especialmente entre la poblaci\u00f3n joven y urbana. Esta tendencia se debe a varios factores como la influencia de la cultura occidental, el aumento de la clase media entrando a la fuerza laboral, la urbanizaci\u00f3n y el acceso a las diferentes redes sociales.<\/p>

    Dentro de ese consumo occidental en el mercado Chino, el caf\u00e9 juega un rol importante; su consumo tuvo un crecimiento en el a\u00f1o 2022 respecto al 2021 del 10.3% y para el 2024 se espera un crecimiento del 18% respecto al 2023 (Seg\u00fan LMC). Adicionalmente, los l\u00edderes actuales del mercado, como Starbucks y Nestl\u00e9, han jugado un rol importante en el crecimiento de la cultura del caf\u00e9 en China y la expansi\u00f3n del mercado; cada vez se empiezan a ver marcas m\u00e1s fuertes como Nescafe, ILY, Lavazza, Luckin y Starbucks.<\/p>

    1. <\/b>\u00a0\u00a0<\/b>Innovaci\u00f3n en productos y empaques<\/b><\/li><\/ol>

      El mercado chino es din\u00e1mico y est\u00e1 en constante evoluci\u00f3n, lo que le ha dado entrada a diversas innovaciones en productos y empaques relacionados con el caf\u00e9. El consumo de caf\u00e9 instant\u00e1neo, caf\u00e9 brillante y mezclas con caf\u00e9 viene en crecimiento dado que es conveniente y f\u00e1cil de preparar; muchas marcas locales fuertes, como Satunbird, destacan en el negocio de c\u00e1psulas monodosis en empaques diferenciados, dise\u00f1os atractivos y funcionales que se adaptan a las preferencias del consumidor Chino.<\/p>

      Las m\u00e1quinas de caf\u00e9 de c\u00e1psulas monodosis han ganado popularidad en China, siguiendo una tendencia global. Empresas como Nespresso y otras marcas locales han introducido sistemas de c\u00e1psulas para hacer caf\u00e9 de manera r\u00e1pida y sencilla en casa u oficina. Igualmente, cobran relevancia los empaques resellables, herm\u00e9ticos y amigables con el medio ambiente.<\/p>

      El caf\u00e9 listo para consumir (RTD) empacado en latas y botellas pl\u00e1sticas, botellas de caf\u00e9 fr\u00edo, capuchinos y otras bebidas de caf\u00e9 saborizadas, tambi\u00e9n son convenientes para los consumidores en movimiento y se adaptan al estilo de vida urbano.<\/p>

      A medida que la poblaci\u00f3n se vuelve m\u00e1s sofisticada en sus preferencias de consumo, la demanda de caf\u00e9s especiales y caf\u00e9s de origen aumenta. Esto ha llevado a la introducci\u00f3n de productos premium y exclusivos en el mercado. Igualmente, la introducci\u00f3n de caf\u00e9 con ingredientes funcionales, como suplementos de col\u00e1geno, hierbas y otros ingredientes beneficiosos para la salud, ha sido una tendencia en l\u00ednea con la creciente conciencia sobre el bienestar.<\/p>

      1. <\/b>\u00a0\u00a0<\/b>C\u00f3mo se ha venido desarrollando el mercado de China para Buencaf\u00e9<\/b><\/li><\/ol>

        En Buencaf\u00e9 exportamos a China hace m\u00e1s de 10 a\u00f1os, comenzando con caf\u00e9 liofilizado y extracto de caf\u00e9 como ingrediente para la industria. El negocio ha evolucionado a la venta de producto al detal para actores importantes del mercado, tanto en canales f\u00edsicos como digitales.\u00a0<\/p>

        Los productos que exportamos a China son premium y destacan por su origen 100% colombiano, pues los consumidores se inclinan cada vez m\u00e1s hacia productos de alta calidad, donde nuestra propuesta de valor ha tenido una acogida interesante. Adicionalmente, hemos hecho un esfuerzo comercial para posicionar cada vez m\u00e1s el logo de Caf\u00e9 de Colombia a trav\u00e9s de nuestros productos empacados, reforzando su significado y respaldo de calidad.<\/p>

        Para Buencaf\u00e9 es estrat\u00e9gico este mercado y por lo tanto, nos hemos venido preparando para abordar el mercado de una mejor manera a trav\u00e9s de la oficina de representaci\u00f3n en Shangh\u00e1i y adoptando un modelo de zona franca que nos permite tener mejores alternativas log\u00edsticas para nuestros clientes.<\/p>

        Por todo esto y m\u00e1s, este 2023 esperamos crecer un 18% respecto al 2022 en este mercado.<\/p>

        1. <\/b>\u00a0\u00a0<\/b>\u00bfC\u00f3mo afect\u00f3 la pandemia por COVID-19 las exportaciones de caf\u00e9 hacia China?<\/b><\/li><\/ol>

          Aunque la pandemia afect\u00f3 las exportaciones de caf\u00e9 hacia China por temas log\u00edsticos, en parte nos benefici\u00f3 porque el consumidor final empez\u00f3 a valorar y tomar caf\u00e9 de mejor calidad en los hogares y a incorporarlo como ingrediente en otros productos a base de caf\u00e9. En vista a esto, nuestro caf\u00e9 liofilizado 100% colombiano, que es un producto de alta calidad, tuvo una demanda importante que gener\u00f3 un crecimiento en las exportaciones de Buencaf\u00e9 a China.<\/p>

          1. <\/b>\u00bfQu\u00e9 eventos cree usted que han sido fundamentales para abrir el mercado de China al caf\u00e9 colombiano en la \u00faltima d\u00e9cada?<\/b><\/li><\/ol>

            Las ferias comerciales a las que hemos asistido en los \u00faltimos a\u00f1os han sido un escenario importante para entender el mercado e identificar nuevos clientes. Por otro lado, el hecho de contar con una oficina de la Federaci\u00f3n Nacional de Cafeteros en China y personal dedicado a la comercializaci\u00f3n de nuestros productos tambi\u00e9n nos ha permitido tener una presencia real en el mercado, estar cerca de los clientes y cosechar mejores resultados.<\/p>

            1. <\/b>Estrategias para seguir desarrollando el mercado.<\/b><\/li><\/ol>

              Nuestra estrategia fundamental es la diferenciaci\u00f3n por la calidad y el origen 100% colombiano de nuestro caf\u00e9 instant\u00e1neo liofilizado. Consolidar la relaci\u00f3n con los aliados que tenemos en la zona es una ventaja que nos permite ampliar un portafolio de productos especializados en el consumidor local. Por \u00faltimo, trabajamos a diario por fortalecer el reconocimiento del logo caf\u00e9 de Colombia, que es todo un orgullo para nosotros y para la Federaci\u00f3n Nacional de Cafeteros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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              Articulos<\/p>\nRelacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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              \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

              \u00a0\u00a0Chinese Market Overview China has experienced steady growth and expansion in coffee consumption in recent years. Although tea and 3-in-1 drinks have traditionally been the preferred hot beverages, coffee is gaining popularity, especially among the young and urban population. This trend is due to several factors such as the influence of Western culture, the increase […]<\/p>\n","protected":false},"author":22,"featured_media":26289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-26288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cafe","category-blog-colombia","entry","has-media"],"yoast_head":"\nCoffee commercialization and importance of the Chinese market for Buencaf\u00e9 - Buencafe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buencafe.com\/es\/comercializacion-del-cafe-e-importancia-del-mercado-chino-para-buencafe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffee commercialization and importance of the Chinese market for Buencaf\u00e9 - Buencafe\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0Chinese Market Overview China has experienced steady growth and expansion in coffee consumption in recent years. 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