{"id":23135,"date":"2023-07-29T21:12:22","date_gmt":"2023-07-30T02:12:22","guid":{"rendered":"https:\/\/buencafe.com\/?p=23135"},"modified":"2023-07-29T21:54:59","modified_gmt":"2023-07-30T02:54:59","slug":"el-aumento-de-las-marcas-privadas-en-un-entorno-de-crisis-inflacionaria","status":"publish","type":"post","link":"https:\/\/www.buencafe.com\/es\/the-rise-of-private-labels-in-an-inflationary-crisis-environment\/","title":{"rendered":"El auge de las marcas privadas en un entorno de crisis inflacionaria"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23135\" class=\"elementor elementor-23135\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a861a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a861a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecc86eb\" data-id=\"ecc86eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-728ac90 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"728ac90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El auge de las marcas privadas en un entorno de crisis inflacionaria<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-240701bb elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"240701bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7892afd1\" data-id=\"7892afd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34adfe5 elementor-widget elementor-widget-image\" data-id=\"34adfe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"890\" src=\"https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1.jpg\" class=\"attachment-full size-full wp-image-23139\" alt=\"\" srcset=\"https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1.jpg 2560w, https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1-400x139.jpg 400w, https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1-1300x452.jpg 1300w, https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1-768x267.jpg 768w, https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1-1536x534.jpg 1536w, https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1-2048x712.jpg 2048w, https:\/\/www.buencafe.com\/wp-content\/uploads\/2023\/07\/BANNER-MARCAS-PRIVADAS-scaled-1-18x6.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b44086 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b44086\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d97c6d6\" data-id=\"d97c6d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a9f0a7 elementor-widget elementor-widget-text-editor\" data-id=\"6a9f0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La apertura econ\u00f3mica post pandemia y los altos costos de vida alrededor del mundo han llevado a las industrias a preparar estrategias para enfrentar la crisis que se vive actualmente. Sin embargo, una de las soluciones a estos elevados gastos a los que se enfrentan los consumidores est\u00e1 en los anaqueles y estos cobran m\u00e1s importancia que nunca por medio de las marcas privadas.<\/p><p>\u00a0<\/p><ul><li><strong>La inestabilidad financiera da paso al \u00e9xito de las marcas privadas<\/strong><\/li><\/ul><p>Las cadenas de supermercados han apostado por comercializar productos bajo su propia marca y han sido exitosos, sobre todo en condiciones de restricci\u00f3n presupuestal.  La relaci\u00f3n de bajo costo y buena calidad ha llegado a los hogares donde los consumidores se inclinan por productos que reflejan la accesibilidad.<\/p><p class=\"translation-block\">De hecho, el 21% de los encuestados por Euromonitor en 2022(*) aseguran que invertir\u00e1n m\u00e1s en este segmento  considerando la alta calidad que entra a competir entre marcas.<\/p><p class=\"translation-block\">El caf\u00e9 ha sido una de las categor\u00edas con m\u00e1s \u00e9xito para estas cadenas de supermercados; un ejemplo de esto es que en 2022 el caf\u00e9 de marcas privadas correspond\u00eda al 7% de la macro categor\u00eda mundial, mientras el 4% del segmento correspond\u00eda a bebidas de caf\u00e9 instant\u00e1neas(*).<\/p><p>\u00a0<\/p><ul><li><strong>Etiqueta privada premium: una herramienta poderosa<\/strong><\/li><\/ul><p class=\"translation-block\">La recuperaci\u00f3n econ\u00f3mica ha incrementado el consumo de productos premium tras las restricciones econ\u00f3micas derivadas de la pandemia. La categor\u00eda de caf\u00e9 es l\u00edder en la tendencia de productos \u201cpremium &amp; indulgentes\u201d; en 2022 este etiquetado ocup\u00f3 el 15% de los lanzamientos de la categor\u00eda(**) y en Estados Unidos se evidenci\u00f3 un crecimiento del 34% de volumen con relaci\u00f3n al a\u00f1o anterior(***)<\/p><p>El acceso a productos de calidad gracias a precios m\u00e1s bajos impulsa mayores ingresos para las marcas privadas y se convierte en una excelente estrategia para la fidelizaci\u00f3n de clientes.\n<br><br>\nSin duda, el segmento premium constituir\u00e1 una participaci\u00f3n esencial para respaldar la imagen del minorista.<\/p><p>\u00a0<\/p><ul><li><strong>Perspectivas sobre las marcas privadas<\/strong><\/li><\/ul><p>Voice of the Consumer, Euromonitor, 2022<\/p><p><strong>Minoristas<\/strong><\/p><ul><li>Mejorar la imagen de los minoristas y aumentar la fidelidad del consumidor<\/li><li>Diferenciarse de la competencia mediante la selecci\u00f3n de categor\u00edas<\/li><li>Ganar nuevos consumidores<\/li><li>Mayor rentabilidad<\/li><\/ul><p><strong>Categor\u00edas para Marcas Privadas de alta calidad<\/strong><\/p><ul><li>Productos que ofrecen funcionalidad<\/li><li>Productos con baja conexi\u00f3n con la identidad y el estilo de vida<\/li><li>Productos con baja elasticidad de precios<\/li><li>Categor\u00edas con bajos vol\u00famenes de ventas, pero con un crecimiento significativo<\/li><\/ul><p><strong>Consumidores<\/strong><\/p><ul><li>Exigen valor a\u00f1adido, experiencia y servicio de calidad excepcional<\/li><li>Una ecuaci\u00f3n de valor m\u00e1s equilibrada<\/li><\/ul><p><strong>Poder competitivo<\/strong><\/p><ul><li>Canibalizaci\u00f3n significativa de la marca privada de nivel est\u00e1ndar<\/li><li>Impacto positivo en las marcas nacionales de alta calidad<\/li><\/ul><p>\u00a0<\/p><p><strong>Conclusi\u00f3n<\/strong><br \/>Las marcas privadas seguir\u00e1n incursionando en categor\u00edas que les permita mantener bajos costos, protegiendo la calidad para fidelizar clientes y diferenciarse dentro de su categor\u00eda(*).<\/p><p>Incluyendo los portafolios premium, los minoristas seguir\u00e1n evolucionando para dejar en el pasado la idea de ser una marca de bajo costo que sacrifica la calidad para convertirse en la canasta de confianza del consumidor que busca conveniencia.<\/p><p>\u00a0<\/p><p><strong>Fuentes:<\/strong><\/p><ul><li>*Private label: Evolution of premium in food and beverages, Euromonito.<\/li><li>**Coffee category review, InnovaMarkets, Febrero 2023.<\/li><li>***Byzzer report,2023.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55a01b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55a01b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9285795\" data-id=\"9285795\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d66961 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0d66961\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9391388\" data-id=\"9391388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div 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elementor-widget-divider\" data-id=\"5244a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea0f1f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea0f1f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06036b0\" data-id=\"06036b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ceea08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ceea08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7373a4d\" data-id=\"7373a4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-236e965 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"236e965\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-c2c74de swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"imabg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\">Somos parte de la gran familia Caf\u00e9 de Colombia\n<\/div><a href=\"#\" class=\"elementor-button elementor-slide-button elementor-size-sm\">M\u00e1s informaci\u00f3n<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The post-pandemic economic opening and the high cost of living around the world have led industries to prepare strategies to face the current crisis. However, one of the solutions to these high expenses faced by consumers lies on the shelves, and these gain greater importance than ever before through private labels. \u00a0 Financial instability paves [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":23139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-23135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cafe","category-blog-colombia","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise of Private Labels in an Inflationary Crisis Environment - Buencafe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buencafe.com\/es\/el-aumento-de-las-marcas-privadas-en-un-entorno-de-crisis-inflacionaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Private Labels in an Inflationary Crisis Environment - Buencafe\" \/>\n<meta property=\"og:description\" content=\"The post-pandemic economic opening and the high cost of living around the world have led industries to prepare strategies to face the current crisis. 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