{"id":23115,"date":"2023-07-29T20:25:18","date_gmt":"2023-07-30T01:25:18","guid":{"rendered":"https:\/\/buencafe.com\/?p=23115"},"modified":"2023-07-29T20:33:02","modified_gmt":"2023-07-30T01:33:02","slug":"cafe-hiperinstantaneo-el-producto-que-brilla-en-el-mercado-chino-y-encanta-a-la-juventud","status":"publish","type":"post","link":"https:\/\/www.buencafe.com\/es\/hyperinstant-coffee-the-product-that-shines-in-the-chinese-market-and-charms-the-youth\/","title":{"rendered":"Caf\u00e9 hiperinstant\u00e1neo: el producto que \u201cbrilla\u201d en el mercado chino y conquista a los j\u00f3venes"},"content":{"rendered":"
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Caf\u00e9 hiperinstant\u00e1neo: el producto que \u201cbrilla\u201d en el mercado chino y conquista a los j\u00f3venes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Asia no solo es una regi\u00f3n culturalmente diversa, su pluralidad tambi\u00e9n se evidencia en t\u00e9rminos de consumo de caf\u00e9. Durante los \u00faltimos a\u00f1os, este producto ha evidenciado un constante crecimiento en ventas<\/strong> debido a varios factores entre los que resaltan el aumento del poder adquisitivo, la occidentalizaci\u00f3n de la cultura por la llegada de grandes cadenas de caf\u00e9, el poder adquisitivo y los cambios en los h\u00e1bitos de consumo.<\/p>

China, espec\u00edficamente, es uno de los mercados con el crecimiento m\u00e1s r\u00e1pido de Asia;<\/strong> y aunque tradicionalmente el t\u00e9 ha sido la bebida por excelencia, el caf\u00e9 ha ganado popularidad entre los j\u00f3venes y las ciudades principales.

\nEl mercado de este pa\u00eds ha incentivado la innovaci\u00f3n de productos asociados al caf\u00e9, y es por esto que desde el coraz\u00f3n cafetero de Colombia: Buencaf\u00e9 lanza su caf\u00e9 hiperinstant\u00e1neo.<\/strong> Un producto en tendencia que lleg\u00f3 a romper esquemas con sus caracter\u00edsticas:<\/p>

\u25cf Es altamente soluble en leche o agua
\u25cf Sus part\u00edculas brillantes, similares al oro, le dan una apariencia premium y lujos.
\u25cf Sus diferentes perfiles de taza y tueste permiten resaltar sabores \u00fanicos.
\u25cf Es un producto diferenciado que responde al auge de categor\u00edas en tendencia como \u201ccold brew\u201d y \u201cspecialty coffee\u201d.
\u25cf Y lo m\u00e1s curioso de todo, es atractivo para los j\u00f3venes debido a su apariencia y los empaques llamativos que las marcas han desarrollado para satisfacer este nicho de consumidores.<\/p>

Adentr\u00e1ndonos en este tema, el hiperinstant\u00e1neo se presenta en monodosis con presentaciones que van desde piezas armables y ovnis hasta todo tipo de contenedores que presenten una tendencia atractiva visualmente para los j\u00f3venes. Es este factor, adem\u00e1s de su apariencia brillante, el que lo hace instagrameable y llamativo en plataformas digitales, ya que los j\u00f3venes lo comparten voluntariamente para demostrar superioridad social y econ\u00f3mica entre los seguidores.<\/strong><\/p>

Todo este impacto se ve acrecentado por key opinion leaders, entre los que resaltan cantantes, artistas, influencers e incluso foodies del mercado Chino. Adem\u00e1s, el co- branding con marcas \u201cfashion\u201d o de arte permite consolidarlas tendencias y fabricar envases a\u00fan m\u00e1s atractivos que tienen como objetivo ampliar el consumo en todos los ciudadanos, en espec\u00edfico en la poblaci\u00f3n objetivo: los j\u00f3venes.<\/p>

Entendiendo este boom cultural que estremece el mercado chino, Buencaf\u00e9<\/strong> se hace presente para ser el aliado de su marca con un producto que cada vez se expande m\u00e1s en el territorio asi\u00e1tico. Cont\u00e1ctese con uno de nuestros asesores para personalizar su taza de caf\u00e9 brillante e ingresar a un mercado con m\u00faltiples oportunidades.<\/p>

Coordinador de Ventas \u2013 Asia<\/strong>
Dar\u00edo Maya Zuluaga
dario.maya@cafedecolombia.com<\/p>

Coordinador de Nuevos Negocios<\/strong><\/strong>
Natalia Jimenez Restrepo
natalia.jimenez@cafedecolombia.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Articulos<\/p>\nRelacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/div>
Somos parte de la gran familia Caf\u00e9 de Colombia\n<\/div>M\u00e1s informaci\u00f3n<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Asia is not only a culturally rich and varied region, but its diversity also extends to coffee consumption. In recent years, this product has experienced steady sales growth in this region due to various factors, including increased purchasing power, the westernization of culture through the arrival of major coffee chains, and changes in consumption habits.China, […]<\/p>\n","protected":false},"author":22,"featured_media":23119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-23115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cafe","category-blog-colombia","entry","has-media"],"yoast_head":"\nHyperinstant coffee: the product that \u201cshines\u201d in the chinese market and charms the youth - Buencafe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buencafe.com\/es\/cafe-hiperinstantaneo-el-producto-que-brilla-en-el-mercado-chino-y-encanta-a-la-juventud\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyperinstant coffee: the product that \u201cshines\u201d in the chinese market and charms the youth - Buencafe\" \/>\n<meta property=\"og:description\" content=\"Asia is not only a culturally rich and varied region, but its diversity also extends to coffee consumption. 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