The Middle East, a Key Market for High Quality Coffee
According to data revealed by the lead market research company Euromonitor International, the next five years will show a marked increase in the hot beverage sector in the Middle East. Every day the demand for high quality coffees is growing among consumers.
This behavior represents a doubling of the world average that currently is at 2.4%. Additionally, it will open access to potential markets that do not yet know the variety of established quality coffees.
The evolution of this call for quality, that is not the general tendency in that part of the world, will be the prime motivator for coffee companies to increase their commercialization and show why their products are the best.
As such, this beverage segment will have to prepare itself for a much more demanding customer, who knows market quality and prices, including young consumers who want more a modern beverage with which they can connect emotionally.