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Buencafé will take part in China International Import Expo (CIIE), an event that promotes global trade

28 October, 2019
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Buencafé will take part in China International Import Expo (CIIE), an event that promotes global trade

In November, BUENCAFÉ Liofilizado de Colombia will be present at the 2nd China International Import Expo (CIIE), an exhibition that focuses on imports of multi-sectoral products, including the agro industrial sector. The event, directly supported by the Chinese government and President Xi Jinping, aims to be the stage for different companies and brands to show their image, catch the attention of all kinds of potential customers, and build friendly relationships.

In 2018, the expo hosted 151 countries and regions, over 400,000 local and international buyers, more than 3,616 exhibitors, and over 220 exhibitors from the Fortune 500 list of the largest US public companies. This year, the expo will feature a total area of 30,000 m2 and will host about 60 countries and international organizations. The participating countries will build their own pavilions, which will be designed to show their trade and investment achievements.

BUENCAFÉ Liofilizado de Colombia will be in the Asian country to show its products at a booth in the food and beverage pavilion.

CIIE 2019 will be the perfect opportunity for BUENCAFÉ to strengthen its ties with the Chinese market, whose interest in coffee (and more specifically in soluble coffee) continues to grow steadily. In addition, it will be an important place for meeting again with the main coffee players in the region, including Asian customers, competitors and other coffee producers.

We invite participants and visitors of the industry, food, supermarket and Horeca channel sectors, among others, to learn about our products and services. During the expo, we will offer cup tastings of our traditional Buencafé freeze dried coffee, made of 100% Colombian Arabica coffee, and of our varieties of micro-ground coffee. In our booth we will be showing also our main products presented in jars, sticks and other laminated packaging.

It is a great privilege for us to show in China the results of over 45 years of history, as well as the experience that we have accumulated in that time, an essential part of BUENCAFÉ. Our high-quality Colombian products will play a leading role this November before thousands of buyers from all over the world interested in imports and the agro-industrial economy.

We will be present at the National Exhibition and Convention Center, 333 Songze Avenue, in Shanghai, China, from November 5 to 10, 2019. You can find us in Pavilion 7.2 Food and Agricultural Products, Booth: C7-02.

We’ll be waiting for you!

Learn more about this event at: https://www.ciie.org/zbh/en/

Article written by:Hernando Velez