BUENCAFÉ BETS ON NEW SWISS WATER PREMIUM DECAFFEINATED COFFEE OPTIONS

January 27, 2022
Buencafé Bets On New Swiss Water Premium Decaffeinated Coffee Option

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Between 2016 and 2021, market value of instant decaffeinated coffee increased 18.5% (Source: Euromonitor). And according to Perfect Daily Grind (2021), sales of Swiss Water decaffeinated coffee in Europe grew 74% this year from the first half of 2020. This increased production of decaffeinated coffee reflects the emergence of a consumer with new interests.

Consumer health awareness has increased after covid-19. This new interest in decaffeinated coffee has given rise to a greater focus on quality and convenience, particularly for those who prefer to prepare their coffee at home. At Buencafé, we have responded to these demands with a range of premium instant decaffeinated coffees developed in partnership with Swiss Water.

Read on to find out about how our fully customizable instant coffees and coffee extracts are changing the decaf market for the better and how your business can benefit.

Premium decaffeinated coffee: A market overview

Studies show that growth of quality decaffeinated coffee is largely tied to consumer concerns around health and well-being. In addition, the modern specialty coffee culture, with its ever-increasing emphasis on quality and flavor, has also played a part. An infographic by Swiss Water shows that 61% of decaf consumers do not want to compromise on quality and are therefore willing to pay more for a good-tasting cup of decaf coffee.

The Buencafé R&D Director, Andrés Cruz, says there has always been a market for decaffeinated instant coffee. However, according to him, preconceived ideas about the effects of various decaffeination processes and some specific local regulations have at times stifled growth of the global decaffeinated market.

“Our customers reached out to us looking for a different decaf option,” says Cruz. Our priority will always be to provide our customers with the best. Thanks to Swiss Water, we have another method that complies with our sustainability policy and standards and is another way to produce high-quality freeze-dried instant coffee.

That’s why Buencafé has partnered with Swiss Water to create a high-quality, chemical-free decaffeinated instant coffee option. With a combination of 100% Colombian arabica coffee beans and innovative technologies, we’re able to offer our customers a 100% natural, fully customizable product.

At our industrial plant, we are able to create a portfolio of decaffeinated coffee profiles that we then fine-tune for each customer. Each result (and the processes used to reach it) is carefully recorded, which means they can be replicated time and time again, as and when the coffee is needed.

How our premium decaffeinated coffee is created

Once an order is placed, our 100% Colombian green coffee is shipped to Swiss Water’s facilities in British Columbia, Canada, where it is decaffeinated. The state-of-the-art Swiss Water® method uses pure, local water to soak the coffee beans and removes caffeine without using chemicals.

Once the green coffee beans are caffeine free, they are brought back to Buencafé, where they are roasted using cutting-edge technology to unlock the inherent aroma and flavor of coffee.

This roasted coffee is ground, extracted and freeze-dried to create premium decaf instant coffee. It is then shipped to customers around the world as a high-quality, 99.9% caffeine-free coffee that can be brewed in a matter of seconds.

A sustainable option

In partnership with Swiss Water, we are committed to achieving the best results for our customers. We believe that quality begins at origin, which is why we only use 100% Colombian Arabica coffee that’s been sustainably hand-picked and processed.

Through the Swiss Water decaffeination process, we also preserve coffee quality, flavor and aroma. Swiss Water uses state-of-the-art techniques to produce high quality, 100% natural coffee.

In markets such as South Korea and Japan, Buencafé decaf coffee is a popular choice among coffee drinkers. Today, Buencafé is looking to expand into new markets in Europe and North America.

Interest in premium caffeine-free alternatives is growing, and Cruz believes it will continue so as coffee consumers look for more convenient, higher-quality drinks to enjoy both at home and on the go. Thanks to innovative processing techniques and a commitment to using high-quality, 100% Colombian coffee, Buencafé’s premium decaf instant coffee meets expectations time and time again.

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Colombian Coffee

The Colombian Coffee logo with its distinctive triangle is symbolic of the Colombian coffee producer who works hard, produces a quality product, does things right, and brings an authentic product to market.

Halal

We satisfy the needs of Muslim consumers with the continuous and consistent production of Halal products.

BASC

With the BASC certification, we assure our clients and control entities of the confidence and security in our production chain, and in our overseeing and controlling of the production, packaging, and transportation processes of our product against illicit trafficking.

BRC British Retail Consortium

Supported in GFSI systems, recognized internationally, we produce safe, authentic and high-quality food products satisfying the needs of our clients and markets.

IFS

Our risk-based focus allows production of safe and high-quality products offering confidence and recognition for our clients.

ISO 22000

Our safety system is based on the analysis of hazards and critical control points (APPCC), always incorporating Good Manufacturing Practices.

ISO 9001

We offer reliable products to our clients, complying with the highest quality standards with which our products are processed by committed, responsible and highly trained personnel.

ISO 14001

We guarantee that our product is processed with ecological conscientiousness, conserving the environment and natural resources.

ISO 45001

At Buencafé we utilize work practices that continually reduce risks, always taking into account the safety of those we work with.

Fairtrade

At Buencafé we produce socially responsible products contributing to the improvement of the quality of life for coffee producers, guaranteeing fair prices, good working conditions and a sustainable environment.

Rainforest

We support sustainable agriculture via sourcing and the transformation of Rainforest certified coffee.

NONGMO

With the NON GMO Project certificate, we offer our clients the guarantee that our products are not genetically modified at any point during processing from seed to market.

United States Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the United States market.

European Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the European market.

Taiwanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Taiwanese market.

South Korean Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the South Korean market.

Mexican Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Mexican market.

Colombian Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Colombian market. At Buencafé we utilize green coffee which complies with the productive practices that protect the environment in accordance with Colombian regulations.

Colombian Coffee

We utilize the geographic indication as a guaranty of origin guaranteeing the authenticity of the product and complying with the quality standards of Colombian coffee. In 2007, Colombian coffee was recognized by the European Union Commission as a protected geographical product. In 2013 the Swiss government conferred that same protection to Colombian Coffee.

Denomination of origin

We utilize a certificate of origin for 100% Colombian coffee. This seal is used to highlight the quality recognized in Colombian coffee

Kosher

We satisfy the needs of the Jewish community with the continuous and consistent production of Kosher products.

Japanese Organic

At Buencafé we are aware of the environment. That’s why we’re aligned with the most rigorous organic agricultural standards which allows us to reach our different international markets, including the Japanese market.

Letter from our Director

At Buencafé we have been conscious of sustainability since our beginning, when the term had just begun to be mentioned in the world.  

Over our 49-year history, the factory has had four expansions (1983, 1997, 2008 and 2019). The technology behind production processes has been updated and perfected. Production has increased, diversifying and innovating the product portfolio andour commercial scope has expanded. We’ve achieved national and international certifications for our products and for our quality, safety, environmental management, and occupational health and safety management systems, among others. Buencafé was the first Colombian business certified in ISO 14001 and nowadays has 25 different certifications.

The commitment today is consolidating sustainability in each and every initiative we propose, tackling the creation of sustainable value in the three essential pillars: economic, social and environmental.

“Living optimism as a transformative force to create sustainable value in the world of coffee” is the highest goal that guides our daily actions. Is the center of our culture, our decisions, our strategy, our style, our conversations and relationships. Is how we  inspire others and multiply the impact of everything we do.

I invite you to learn about our sustainability path.